We partnered with MPI Research to redefine their identity with a new mission: to be “a breath of fresh air” in the pharmaceutical market research space. We aimed to create a system that reflects 30 years of expertise in understanding patient needs, simplifying complex data, and gathering insights to improve lives.

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Inspired by nature, the design evokes the feeling of breathing in a forest. The logo represents a canopy, while the shapes within symbolize an open book and open space—capturing the essence of clarity and transparency.

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This scalable identity spans print, digital, and motion, seamlessly blending contemporary aesthetics with timeless principles.